Cart Abandonment

Bring customers back to the carts they intended to complete.

Nakamoa Cart Abandonment helps stores follow up with shoppers at the right time, using relevant cart details and a direct path back to checkout.

Automated recovery journeys

• Capture eligible abandoned carts and checkouts.
• Send configurable follow-up sequences after abandonment.
• Use branded message templates and personalized cart details.
• Return shoppers to their saved cart through a direct recovery link.
• Control timing, frequency, and eligibility rules.

Relevant offers without unnecessary discounting

• Segment follow-up by cart value, customer status, products, or other store data.
• Offer incentives only when business rules call for them.
• Exclude recovered, completed, or ineligible carts automatically.
• Respect customer communication preferences and consent requirements.

Measure recovered revenue

• Track messages sent, return visits, recovered orders, and revenue.
• Compare timing, content, and incentive strategies.
• Use A/B testing to improve recovery performance.
• Connect campaign results with the rest of the ecommerce operation.